United Way: Enhancing Community Impact with Pitchtape

Overview

United Way for Southeastern Michigan, deeply committed to improving the financial well-being of Detroit residents, launched the Detroit Financial Well-Being Innovation Challenge. This initiative aimed to provide seed funding and technical support for innovative ideas addressing the financial insecurity prevalent in the city. Recognizing the need for a more impactful application and review process, United Way partnered with Pitchtape to adopt a video-first approach.

Key Challenges

Detroit's complex financial landscape, characterized by low and volatile incomes coupled with high costs, posed a unique challenge for residents. Traditional methods of proposal submission for the Innovation Challenge lacked the depth and personal touch necessary to truly understand the potential impact of proposed solutions on the community.

Pitchtape’s Solution

United Way turned to Pitchtape for a solution that would bring the applicants' ideas to life. Pitchtape’s video-first technology enabled applicants to submit their proposals in a more engaging and personal manner, allowing them to articulate their ideas vividly and authentically. This approach also provided the reviewers at United Way with a clearer and more comprehensive understanding of each proposal and its potential impact on Detroit's financial landscape.

Impactful Results

The adoption of Pitchtape significantly improved United Way’s review and selection process. The video submissions offered richer insights into the proposed solutions, enhancing the quality of communication and decision-making. United Way experienced increased efficiency with simplified workflows, and the all-in-one platform facilitated better coordination and collaboration among stakeholders. This led to more effective evaluation of proposals and selection of the most promising initiatives, directly contributing to the community's financial well-being.

Takeaway

United Way’s partnership with Pitchtape for the Detroit Financial Well-Being Innovation Challenge exemplifies how technology can be leveraged to enhance community-oriented initiatives. By incorporating a video-first approach, United Way was able to deepen its impact, streamline its processes, and foster more meaningful connections with community members and innovators.

Explore how Pitchtape can transform your organization’s application and review processes for community projects. Request a demo today and see how you can use Pitchtape to make a tangible difference in your community.