National Basketball Association (NBA): Amplifying Innovation with Pitchtape
Partnering with Pitchtape enabled the NBA to more effectively source, screen and select the best innovators, and support the NBA's mission of being an innovative, tech-forward organization.
Overview
The National Basketball Association (NBA) stands as a global leader in sports, renowned for its high-caliber basketball games and commitment to advancing the sport. To further this pursuit, the league has launched several important initiatives within its business strategy and innovation departments – including NBA Launchpad and NBA Basketball Tech Expo – to source, evaluate, and pilot emerging technologies that advance the NBA's top business and basketball priorities. However, the NBA faced challenges in effectively managing and evaluating the vast array of submissions from tech innovators worldwide.
Key Challenges
Traditionally, the NBA relied on standard online forms for application intake, resulting in a disconnected and labor-intensive process. The data from these forms was exported to cumbersome spreadsheets, making it challenging for the NBA's expert team of internal and external reviewers to analyze and collaborate effectively. This process lacked a personal touch and failed to capture the essence of the applicants and their innovations.
Pitchtape’s Solution
Pitchtape stepped in with a transformative solution. Our video submission management platform revolutionized the NBA's approach, turning legacy forms into dynamic video narratives for applicants. This allowed innovators to convey their ideas more authentically and engagingly. For reviewers and administrators, Pitchtape turned complex spreadsheet data into an intuitive video portal, streamlining the review and decision-making process with an easy-to-navigate interface.
Impactful Results
With Pitchtape, the NBA not only streamlined its evaluation process but also deepened its connection with the global innovator community. The dynamic video submissions brought applicant stories to life, providing a clearer understanding of their potential impact on the sport. The user-friendly video portal allowed the NBA to seamlessly manage, review, and analyze hundreds of submissions, saving time and effort. This led to more informed decisions, enabling the NBA to identify and advance the most promising technologies and innovators.
"Pitchtape is an important part of the NBA Launchpad evaluation process. It creates a simple workflow for our panel of judges to review and rate all applicants on a single platform."
– NBA Launchpad
Takeaway
The NBA's collaboration with Pitchtape significantly enhanced the management and evaluation of submissions for their key initiatives, aligning with their goal of being an innovative, tech-forward organization. This partnership not only improved internal processes but also set a new benchmark in the sports industry for sourcing and evaluating technological innovations, leading other global sports leagues and innovative organizations to partner with Pitchtape.
Interested in how Pitchtape can transform your submission and review processes? Request a demo to see our platform in action and explore the possibilities for your organization.