Digital DNA: Elevating Conference Events with Pitcthape

Digital DNA partnered with Pitchtape for a virtual pitch event in an effort to utilize an “innovative new platform . . . that goes beyond a standard pitch deck or even a ‘zoom’ meeting.”

Overview

Digital DNA, a premier technology conference in Northern Ireland, plays a pivotal role in spotlighting the region's most promising tech startups. Central to their mission is the annual upStart competition, a platform where early-stage startups present their business ideas to a network of seasoned investors, advisors, and professionals. Recognizing the need for a more dynamic and efficient pitching process, Digital DNA partnered with Pitchtape for their virtual pitch event.

Key Challenges

Transitioning from in-person to online events posed significant challenges for Digital DNA. They needed a solution that went beyond traditional pitch decks and standard video conferencing tools. The goal was to create an asynchronous event that allowed startups to effectively showcase their innovations while offering judges an efficient way to assess these pitches.

Pitchtape’s Solution

Pitchtape’s innovative platform provided the perfect solution for Digital DNA’s requirements. Startups could easily record tailored video pitches, offering a more engaging and comprehensive presentation of their ideas. For judges, Pitchtape’s seamless presentation format, complete with bookmarks to each topic, made navigating through pitches effortless. This allowed for a more thorough understanding of each startup's business model and potential.

Impactful Results

The integration of Pitchtape transformed Digital DNA’s upStart competition. The platform’s efficiency and user-friendly design led to a higher quality of startup pitches and a streamlined evaluation process for judges. The asynchronous video format enabled a more flexible and in-depth exploration of each pitch, ultimately enhancing the ability of Digital DNA to identify and showcase top-tier startups.

Takeaway

Digital DNA’s adoption of Pitchtape for their upStart competition illustrates the transformative impact of innovative technology in the event ecosystem. By leveraging the power and efficiency of asynchronous video, Digital DNA not only optimized their event management but also provided participants with a powerful medium to convey their vision in a unique virtual pitch event setting.

Request a demo today and discover how Pitchtape can help take your event or competition to the next level.