Topics to Cover in a Startup Video Pitch
This blog post is one of a three-part series. Be sure to read the other posts in this series:
Why Startups Should Create a Video Pitch and Tips for Self-Recording a Startup Video Pitch.
What should you include in your video pitch? At Pitchtape, we’ve researched and evaluated the topics VCs are most interested in, and set up our technology to make sure you cover those important topics in your video pitch. Our topics align with industry-standard pitch deck topics, but also cover intangibles that aren't adequately conveyed in a deck.
We start with three core topics:
Who you are
What you’re doing
Why you’re doing it
On the Pitchtape video platform, you’ll see that we further simplify each of these topics into questions you answer in 10-20 second segments. We keep it short, so there’s less room to mess up, and even if you do, retakes only take a few seconds. Our technology then combines your video segments into one seamless video pitch that you can share with investors and track engagement.
Here is a sampling of the questions we ask to help you put together that perfect video pitch. Aim to film around 10-20 seconds for each question, which equates to around 30-60 written words. This should add up to 2-3 minutes overall for your video pitch, which is the perfect length for a video-based elevator pitch.
To create your script for these questions, download our free video pitch template.
Who You Are
Let’s start with a few questions about yourself and your team.
Intro: What is your name, title, company, and background/relevant experience?
Team: Who else is on your team and what stands out about them?
Expertise: Why are you and your team the right people for this project?
What You’re Doing
Let’s move to a few questions about your startup.
Problem: What is the problem or void in the market faced by your customers?
Solution: What is your solution to the problem or void in the market faced by your customers, and what sets your startup apart from the competition?
Highlights: What are some other key points that you’d like to highlight (traction, market potential, etc.)?
Why You’re Doing It
Let’s end with a few questions about why you and your team decided to start this startup.
Ideation: How did you come up with the idea for your startup?
Motivation: What made you decide to devote yourself to pursuing this idea?
Milestones: What milestones will you accomplish with this funding?
Ready to give it a try? Click below to create a video pitch for free with Pitchtape.